| Titulo | Robo Dogmented Reality |
| Agência | David&Goliath |
| Campanha | Robo Dog |
| Anunciante | Kia Motors |
| Marca | Kia |
| Data da primeira Transmissão/Publicação | 2022 / 2 |
| Sector Empresarial | Automóveis |
| História | Following the launch of Kia’s big game ad “Robo Dog,” featuring an adorable robotic dog and its electric companion, Kia’s all-electric EV6, the brand kicked-off its first-ever immersive augmented reality experience “Robo Dogmented Reality.” In partnership with the Petfinder Foundation, “Robo Dogmented Reality” is a mobile web experience that allows animal lovers to simply scan a QR Code which can be found at https://kiadogmentedreality.com/ to bring Kia’s Robo Dog into their own home through any mobile device. Animal lovers can play with Robo Dog and teach him tricks such as sit, flip, spin and speak as well as play fetch with Robo Dog using a ball or stick. Users can also take photos with Robo Dog or link out to the Petfinder Foundation website to find and adopt pets in need, in their local communities. Kia collaborated with David&Goliath and 14Four to bring Robo Dog to life using 8th Wall’s technology which allows users to place realistic 3D assets in their own environment and interact with the AR robot. As the experience is available on the web and does not require an app to download, animal lovers are able to instantly engage with the AR, creating a meaningful and personal branded experience. “Robo Dogmented Reality” is part of Kia’s latest initiative under its celebrated Accelerate The Good Program, to raise awareness and help shelter animals find their forever homes. “The Super Bowl commercial was just the first chapter in this story. Kia wanted to give everyone an opportunity to connect with Robo Dog in their own living rooms. And get excited about the possibility of bringing a real dog into their home,” said Ben Purcell, Chief Creative Officer, David&Goliath. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Produtora | Biscuit Filmworks LA |
| Augmented Reality | 14Four |
| Realizador | Noam Murro |
| Director executivo criativo | Mark Monteiro |
| Chief Creative Officer | Ben Purcell |
| Editor | Damion Clayton |
| Senior Print Producer | Lisa Stevens |
| Founder + Creative Chairman | David Angelo |
| Director de fotografia | Eric Schmidt |
| Managing Director/Broadcast Production | Paul Albanese |
| Executive Creative Director/Art Director | Frauke Tiemann |
| Audio Mixer/Sound Designer | Nathan Dubin |
| Managing Director/Integrated Production & Technology Services | Peter Bassett |
| Produtor executivo | Christopher Coleman |
| Managing Diretor | Adam Bright |
| Executive Creative Director/Copywriter | Mark Koelfgen |
| Designer de produção | Brock Houghton |
| Group Creative Director/Copywriter | Courtney Pulver |
| Produtor executivo | Jonathan Carpio |
| Group Strategy Director | Bruno Cunha |
| Produtor | Jason Groves |
| Produtor executivo | Andrew Travelstead |
| Creative Director/Copywriter | Nick Micale |
| Audio Services | Margarita Mix Santa Monica |
| Color Producer | Matt Moran |
| Partner Managing Director | Shawn Lacy |
| Operations Manager | Brian Frank |
| Produtor executivo | Juliet Diamond |
| Creative Director/Art Director | Bennett Austin |
| Product Information Manager | Mark McNaul |
| Art Producer | Cara Nieto |
| Senior Project Manager | Mike Antonellis |
| Managing Diretor | Lisa Tanner |
| Produtor executivo | Ashley McKim |
| Music Editor/Creative Director | Rory Doggett |
| Associate Communications Planning Director | Natalie Gomez |
| Director de contas | Jay Mattingly |
| Executive Print Producer | Jenny Wu |
| Assistant Editor | Michael Shugarman |
| President | Yumi Prentice |
| Performed by | Bonnie Tyler |
| Senior Digital Designer | Meagan Steinkamp |
| Chief Strategy Officer | Laura Forman |
| Head of Production | Sean Moody |
| Assistant Engineer | Sean Melia |
| Assistant Engineer | Mike Murzyn |
| Produtor executivo | Whitney Morris |
| Colorist | Jill Bogdanowicz |
| Senior Business Affairs Manager | Shay Davis |
| Senior Print Producer | Elisa Atwood |
| Senior Creatist | Jasmine Spraglin |
| Associate Director of Project Management | Genie Lara |
| Business Affairs Manager | Sheila Barrand |
| Digital Producer | Allison Minton |
| Associate Digital Producer | Abigail Grinberg |
| Produtor | Nicole Haws |
| Produtor executivo | Paula Arnett |
| Supervisor de conta | Aurelia Fulginiti |
| Group Creative Director/Art Director | Robert Casillas |
| Group Account Director | Allison Draskovich |
| Digital Executive Producer | Allan de Leon |
| Digital Designer | Evon Forbes |
| Management Supervisor | Kylie Harmon |
| Executivo de contas | Jen James |
| Executivo de contas | Jillian Littleton |
| Assistant Account Executive | Maddie Webster |
| Estrategista | Beka Tesfaye Strategist |
| President | Jeff Oswalt |
| Produtor | Avery McKee |
| Director criativo | Brandon DeLauney |
| Lead Designer | Madison Merica |
| Director of Animation | Eric Narad |
| Senior Front End Developer/AR Lead | Alex Michaluk |
| Front End Developer | Jared Darr |
| Front End Developer | Coby Forrester |
| Technical Strategy Director | Steve Wanless |
| Augmented Reality SDK | 8th Wall |
| Assistant Engineer | Zach Olson |
| Written by | Jim Steinman |
| Color Studio | Company 3 |
| Assistant Engineer | Song |
| Courtesy of | Sony Music Entertainment |
| Editorial Company | Spinach LA |
| VFX Company | Parliament |
| Published by | Edward B. Marks Music Company |
| Published by | Lost Boys Music |
| Licensed by | Round Hill Carlin LLC |
| Music Editor/Creative Director | Model Citizen Creative |