| História | What’s a summer without the summer blockbuster? Complete with fast cars. And a pair of young heroes just trying to escape a shadowy crime syndicate? With cinemas closed nationwide, Kia Motors thought they’d do their part to fill the summer entertainment void, by turning their lineup’s suite of action-packed vehicle features into a thrilling cinematic experience. The first blockbuster film of the season, Kia presents “The Features Film.” A rip-roaring ride coming to a (home) theater near you. Inspired by noir thrillers like “John Wick” and The Bourne series, “The Features Film,” debuts today, and is one connected story, which seamlessly strings together a sequence of 13 riveting, :15 videos, with one of Kia’s automotive features coming to the rescue in each episode. Created by David&Goliath, the story follows a getaway driver who wants to get away from a career in crime. And maybe take a suitcase or two of cash on his way out the door. But, he’s not alone. Instead he’s joined by a romantic co-lead who’s also eager to leave her criminal past in the rear view mirror. Together, they mastermind an escape. Using every feature-laden Kia they can get their hands on to outwit an endless array of desperate thugs and a menacing crime boss. The story unfolds across one night, as the getaway driver enlists eight “A-List” Kia models – Forte, Soul, Stinger, Niro EV, Niro HEV, Seltos, Sportage and Sorento – to help him break free from the seedy underworld and turn his life around. Making cameo appearances throughout the film are available key features, including: Remote Start; Remote Climate Control; Rear Cross-Traffic Alert; Rear Camera Display; Smart Trunk; Mood Lighting; Premium Audio Systems; Lane Keeping Assist, Long-Distance EV & Hybrid range; Cargo Space; Blind-Spot Collision-Avoidance Assist; and 365-Turbocharged engines, with each playing a pivotal role and adding nuanced layers of convenience, safety, technology and comfort throughout the film. “Working on car advertising for the past 20+ years, when we think about creating ads, the convention has always been to highlight car features in a way that tells a compelling story,” said David Angelo, founder and creative chairman of David&Goliath. “In many cases, the car feature becomes so dominating that it overshadows the story and diminishes the impact of the concept. So we turned this convention on its head. And created an entire idea where not one, but 13 features would be ‘featured,’ in a highly watchable film that not only demonstrates capability, but also makes them the captivating lead ‘actors’ of the film.” |