TituloThe Great Ribeye Challenge
Agência
Campanha The Great Ribeye Challenge
Anunciante Jack in the Box Inc.
Marca Jack in the Box
Data da primeira Transmissão/Publicação 2017 / 10
História Known for an iconic menu that continually challenges the QSR industry with new and innovative offerings, Jack in the Box has once again raised the bar by creating fast food’s first-ever 100% Ribeye beef burger. In a new integrated campaign by David&Goliath, Jack is challenging everyone to come try this new premium burger – including people who may work for his competitors – since this is the one burger you can only get at Jack in the Box. 
 Launching today, the centerpiece of the campaign is a :30 TV spot titled "The Great Ribeye Challenge" where we find Jack Box sitting at a five-mile-long dining table in the middle of nowhere. He lets us know that he’s introducing fast food’s first-ever Ribeye burger and he’s inviting the whole fast food industry to come try it. But they don’t need to worry, he’s got plenty of space, and he’ll blur out their faces to make sure they don’t get in trouble with their bosses. Sure enough, the industry comes a-runnin’. Literally. 
 In addition to the :30 TV spot, the campaign includes :15 TV spots that will run on network and cable TV, along with radio and OOH. Touchpoints across social media include a series of videos featuring competitor employees with their faces blurred out, discussing how much they love the burger. There will also be partnerships with Vice and Hulu. With two different build options featuring this high-quality patty – the new Havarti & Grilled Onion Ribeye Burger and All-American Ribeye Burger – the goal of the campaign is to showcase yet another example of how Jack in the Box routinely challenges category conventions and innovates new and craveable food, and establish Jack in the Box as a restaurant designed to fulfill all cravings, even those that demand a high-quality product that they cannot find anywhere else. Jack Box is reminding everyone why he is known as a character who ruffles feathers and challenges the industry with new offerings. And this time he’s doing it with a big invite and an even bigger table
Tipo de Mídia Televisão
Comprimento
Founder
Chief Creative Officer
Director executivo criativo
Director assistente criativo
Director assistente criativo
Director de arte
Redator
Director de arte
Redator
Produtor executivo da agência
Broadcast Producer
Broadcast Producer
Director de contas
Director de contas
Supervisor de conta
Assistant Account Executive
Account Coordinator
Project Manager
Project Coordinator
Chief Strategy Officer
Associate Group Strategy Director
Social Strategist
Estrategista
Produtora
Realizador
Director de fotografia
Produtor executivo
Produtor executivo
Produtor executivo
Produtor de linha
Chefe de produção
Produtora
Realizador
Produtor executivo
Empresa de produção
Editor
Assistant Editor
Producer
Producer
Colorização CO3
Colorist
Color Producer
Efeitos especiais
Efeitos especiais
Flame Artist
Mix
Sound Designer

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