| Titulo | Pennies |
| Agência | David&Goliath |
| Campanha | Holiday Scratchers |
| Anunciante | California State Lottery |
| Marca | California Lottery |
| Posted | Dezembro 2016 |
| Sector Empresarial | Lotarias e jogos de sorte |
| História | In this heartwarming series of spots from creative AOR David&Goliath, the California Lottery continues its tradition of encouraging people to give Scratchers as gifts for the holiday season, showing us that sometimes the smallest gestures – like Holiday Scratchers® – can go a long way. In the :90 online spot "Pennies", we see a coworker spreading joy around the office by cleverly leaving pennies adorned with tiny little bows, for his colleagues to find. Puzzled, the colleagues each make their way to their cars where they find Holiday Scratchers® on their windshields and realize the meaning of the special pennies. Acclaimed cinematographer Hoyte van Hoytema – most known for his work on Interstellar, Her, Tinker Tailor Soldier Spy and The Fighter – worked on the campaign as Director of Photography. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Founder & Chairman | David Angelo |
| Creative Director | Greg Buri |
| Writer | Mark Monteiro |
| Associate Creative Director/Writer | Chris DeNinno |
| Associate Creative Director/Digital Art Director | Jenn Tranbarger |
| Art Director | Anthony Pasqualone |
| Group Planning Director | Kristen Knape |
| Planner | Chris Kwak |
| Managing Director of Broadcast Production | Paul Albanese |
| Executive Producer | Curt O’Brien |
| Senior Broadcast Producer | Brandon Kusher |
| Director of Business Affairs | Rodney Pizarro |
| Business Affairs Manager | Camara Price |
| Associate Business Affairs Manager | Travis Kohler |
| Group Account Director | Stacia Parseghian |
| Account Director | Janet Wang |
| Account Supervisor | Erika Rosenwinkel |
| Account Executive | Alyssa Meredith |
| Account Coordinator | Alex Petosa |
| Project Manager | Mike Antonellis |
| Director of Digital Production | Peter Bassett |
| Senior Interactive Art Director | Steven Lau |
| Senior Interactive Producer | Noah Luger |
| UX Lead | John Randall |
| Associate Developer | Mariano Echegoyen |
| Director of Print Services | Meredith Walsh |
| Senior Art Producer | Andrea Rosenfeld |
| Production Company | Bob Industries |
| Directors | The Argentines |
| Director of Photography (TV) | Hoyte van Hoytema |
| Director of Photography (Social Videos) | Bradford Whitaker |
| Executive Producers | T.K. Knowles, John O'Grady, Chuck Ryant |
| Line Producer | Phillip Sheridan |
| Sales Representative | Siobhan McCafferty & Associates |
| Editorial House | Spinach |
| Editor | James Duffy |
| Assistant Editor | Doug Scott |
| Producer | Jonathan Carpio |
| Telecine | CO3 |
| Colorist | Bryan Smaller |
| Online & VFX | Method Studios |
| Flame Artist | Emily Irvine |
| Executive Producer | Robert Owens |
| Head of Production, Commercial Finish | Ananda Reavis |
| Producer | Thuy Ta |
| Music | South Music |
| Mix House | Margarita Mix |
| Sound Mixer/Engineer | Nathan Dubin |