| História | On Monday, October 13, Southwest passengers flying from Dallas to Las Vegas arrived at their seats to find a gift bundle from New York - New York Hotel & Casino that contained T-shirts and exclusive comps to restaurants and shops on property. Every gift they received came in pairs, so each passenger could share their luck with someone else. During the middle of the flight, an emcee stepped up to the plane's PA system with a microphone and rolled out a prize wheel. He pulled seat numbers at random, giving those lucky passengers a chance to win whatever the prize wheel landed on, including a free suite for a weekend at the Hotel. The winning prize-wheel passenger was then faced with a choice: Keep the prize, or spin again for a chance to win something for everyone else in the row. Even Southwest’s free snacks got a lucky-upgrade. In addition to pretzels and peanuts, passengers were given gift bags from the Hershey’s Store at New York - New York and a complimentary alcoholic beverage. As the flight neared Las Vegas, every passenger on board was given an elegant black envelope containing a letter good for a free weekend at New York - New York, two tickets to the hotel’s Cirque show, “Zumanity” and a $100 food & beverage credit to use during their stay in Vegas. Everything about this initiative was designed to bring good luck to real people. |