Titulo | Aimen |
Agência | BETC Paris |
Campanha | Aimen |
Anunciante | CANAL+ |
Marca | Canal+ |
Posted | Mai 2017 |
Produto | The Young Pope |
Sector Empresarial | Programas e canais de televisão e rádio |
História | If you’re familiar with the colloquialism “What would Jesus do?” Canal+ may finally have an answer for you. For the launch of The Young Pope series in France, the TV channel took to social media, armed with artificial intelligence and The Bible. AiMEN, powered by IBM Watson, responded to users’ twitter and Facebook posts with witty biblical quotes. Talking smack? Read a bit of John 15:12. Being too proud? Samuel 2:3 will put you back in your place. |
Tipo de Mídia | Case Study |
Comprimento | |
Director criativo | Benjamin Le Breton |
Director criativo | Arnaud Assouline |
Director de arte | Julien Vergne |
Redator | Alexandre Girod |
Digital Producer | Bao Tu Ngoc |
Planeador estratégico | Julien Leveque |
Produtora | Make Me Pulse |
Produtor da agência | Josselin Bondoin |
Executive Creative Director Digital | Stéphane Xiberras |