The CliniClowns use a special tool: they use the power of imagination to create contact with people in need of joy. With imagination they spark a different reality in which anything is possible. Limitations disappear and a sense of control is reestablished.
From 2018 on CliniClowns will not only bring alleviation to children but also to elderly suffering from dementia.That’s why we needed to broaden the positioning. Therefore the aim of the campaign was to change the perspective on CliniClowns and to strengthen their position as professional healthcare partners. Because they are more than just clowns.