Ogilvy Italia grows: Lavinia Francia and Francesco Basile are the new Executive Creative Directors

Ogilvy Italia has nominated two Executive Creative Directors: Lavinia Francia and Francesco Basile, respectively coming from a copywriting and art direction background, will be working at Giuseppe Mastromatteo’s side guiding the creative department and promoting the intersection among all the agency’s units. A new step for the Italian agency that brought home three Lions in Cannes in June, and takes pride in enhancing its own talents.

Giuseppe Mastromatteo, Ogilvy Italia’s Chief Creative Officer e President comments: “It’s great to see talents grow within the agency, and the energy building up with them everyday. Francesco and Lavinia are great professionals with different and matching backgrounds, who share the same passion and attitude, reaching over and above on every project. They will contribute to the creative vision of the agency and in their new role bring new inspiration to teams and clients.

“It’s a very significant appointment both for Francesco and Lavinia and the agency – adds Roberta La Selva, Ogilvy’s Chief Executive Officer – it’s an important and well deserved step that reflects their worth and the growing process of Ogilvy. Francesco and Lavinia truly embody the multidisciplinary attitude we believe in and already demonstrated how far this vision can bring us. “When people aren’t having fun, they seldom produce good work”, said David Ogilvy; today I wish them never to lose the contagious passion and the fun they bring in facing our industry challenges. It’s their own signature, and it’s our strength.

“Today we feel very grateful to the agency and the people demonstrating a great trust in us, but most of all we feel excited - Basile and Francia say – excited about meeting so many national and international clients, excited about leading a team so full of talent and ambition, excited about collaborating everyday with many industry professionals from different communication areas, and excited about the opportunity to contaminate every aspect of the industry and business with creativity. Today doesn’t just mark a great goal, but the starting point to all those awaiting.