Campanha Fingerprints Portraits
Anunciante Mastercard Europe
Marca Mastercard
Data da primeira Transmissão/Publicação
Sector Empresarial Cartões de crédito
Legenda Mastercard ID Check. Now you can use both Touch ID and Face ID for more security.
História Mastercard, as an innovative technological company, wanted to raise awareness about its ID Check – the usage of best biometrics for safer payments.

And by connecting the two most sophisticated ones - fingerprint and face recognition – we’ve created a series of portraits using only fingerprints.
Around 1,050,000 fingerprints taped on canvas to create very realistic portraits; thus suggesting the very thin probability of matching such a complex security filter.

We invited a renowned artist - Jan Petrov - to paint the portraits using only fingerprints and exhibit them in the prestigious SmetanaQ Gallery, at the Authentication & Biometry press conference.
The audience witnessed live how the artist crafted such a portrait. We auction the resulted artwork, and people could buy it with face recognition payment.
Tipo de Mídia Poster
President Creative Europe, Global ECD
Chief Creative Officer
Director executivo criativo
Senior Creative
Senior Creative
Creative Excellence Manager Europe
PR & Communications
Group Creative Director
Produtor da agência
Director de arte
Director de arte
Senior Account Manager
Director de contas
Account Manager
Produtor da agência
Movie Director

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