TituloRetirement goals
Campanha Retirement Goals
Anunciante ING Bank
Marca ING Bank Česká Republika
Data da primeira Transmissão/Publicação
Sector Empresarial Banca, finanças, lei e seguros
Filosofia Through this campaign we visualize the everyday lives, desires and needs of people for a life well spent. We don’t show a world where everything’s perfect, because that’s just not how life is. Life is full of small, imperfect moments – and more often than not they’re the times we reflect on fondly, and that drive us to strive for a better quality of life. 
Problema ING doesn’t like to be just a bank. They believe in the next generation of banking. A bank that doesn’t look or feel like a bank. One that believes in life. In a life well spent, not a life full of spending. One that empowers you to transform your work – your blood and sweat - into the means to achieve the things that you want effortlessly and pain free 
Tipo de Mídia Televisão
Director de arte
Director de arte
Group Creative Director
Chief Creative Officer
Director de fotografia
Produtor de linha
Director de contas
Director de contas
Account Manager
Pr Officer
Head of Media Production
Audio Post Production

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