Forsman & Bodenfors Insights

  This year, it's possible for the Gothenburg football supporters to buy 1 kg of shrimp, a vinyl record, or a hot dog along with this year's jersey. IFK Göteborg is launching the upcoming season's match kit together with supporters around the city of Gothenburg. Behind the launch is Forsman … ler mais

With the rapid evolution of technology, the adoption of AI tools in advertising has opened the door for new opportunities, as well as new challenges. Checking in with industry experts, we asked agencies their predictions on how the deployment of AI will evolve next year in advertising and marketing. ler mais

Häagen-Dazs launches ‘The Rose Project’: A global initiative with a $100k bursary to support women who Don’t Hold Back, honoring its trailblazing co-founder, Rose Mattus. ler mais

Global creative collective Forsman & Bodenfors continues its longstanding creative partnership with Diageo by crafting a clever new campaign for the latter’s Seagram’s 7 Crown American blended whiskey brand. ler mais

In a move that both reinforces its U.S. footprint and its reputation for cultivating creativity through collaboration, global creative collective Forsman & Bodenfors’ New York office has promote... ler mais

When admired Swedish agency Forsman & Bodenfors merged with KBS (Kirshenbaum, Bond, Senecal + Partners) in 2018, a Scandinavian brand suddenly popped up in New York City. The agency’s current Head of Strategy, Tom Suharto, arrived two years after that quiet revolution. ler mais

To find out who you are as a young person, you need to experiment and move between identities ler mais

The admired Swedish agency has embarked on a new chapter. F&B Chairman & Copywriter Anna Qvennerstedt and Global CEO Toby Southgate talk about the opportunities ahead. ler mais

There are so many stories that need to be told and the industry has only scratched the surface. ler mais

With the rainbow parade in full effect, here are tips for a more authentic approach to pride marketing. ler mais