TituloBeach
Agência
Campanha You'll Never Want To Stop Driving
Anunciante BMW
Marca BMW
Data da primeira Transmissão/Publicação
Sector Empresarial Automotor
História To promote BMW’s certified pre-owned vehicles and the new unlimited mileage warranty, BMW and creative AOR KBS have created a new campaign directed by Master of None’s Eric Wareheim. In these humorous ads, BMW demonstrates why their customers should feel confident in the decision to purchase a certified pre-owned vehicle from BMW thanks to its first-ever unlimited mileage warranty (available for up to two years), further reinforcing the idea that “You’ll Never Want to Stop Driving” (or need to stop). These occasions include wedding days, romantic walks on the beach and football games. In these intentionally over-the-top ads, BMW demonstrates why their customers should feel confident in the decision to purchase a certified pre-owned vehicle from BMW thanks to its first-ever unlimited mileage warranty (available for up to two years), further reinforcing the idea that “You’ll Never Want to Stop Driving” (or need to). In another interesting take, the creative uses the car as a comedic character or prop in the commercial. KBS Quote: “BMW drivers are known for their extreme love of driving. So it only makes sense that unlimited driving would lead to a more humorous and eccentric place." Socrates Papazoglou, Group Business Director The spots will run across broadcast & digital channels.
Tipo de Mídia Televisão
Comprimento
Company Name
Produção musical
Chief Creative Officer
Director executivo criativo
Group Creative Director
Group Creative Director
Director de arte
Redator
Redator
Director de arte
Chefe de produção
Content Producer
Director of Business Affairs
Brand Strategy Director
Group Business Director
Supervisor de conta
Integrated Producer
Produtora
Realizador
Director de fotografia
Produtor executivo
Produtor de linha
Empresa de produção Beast Editorial
Editor
Produtor executivo
Producer
Mixer
Producer
Colorist
Produtor executivo

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