Titulo | Wedding |
Agência | Forsman & Bodenfors New York |
Campanha | You'll Never Want To Stop Driving |
Anunciante | BMW |
Marca | BMW |
Data da primeira Transmissão/Publicação | 2017 / 10 |
Sector Empresarial | Automotor |
História | To promote BMW’s certified pre-owned vehicles and the new unlimited mileage warranty, BMW and creative AOR KBS have created a new campaign directed by Master of None’s Eric Wareheim. In these humorous ads, BMW demonstrates why their customers should feel confident in the decision to purchase a certified pre-owned vehicle from BMW thanks to its first-ever unlimited mileage warranty (available for up to two years), further reinforcing the idea that “You’ll Never Want to Stop Driving” (or need to stop). These occasions include wedding days, romantic walks on the beach and football games. In these intentionally over-the-top ads, BMW demonstrates why their customers should feel confident in the decision to purchase a certified pre-owned vehicle from BMW thanks to its first-ever unlimited mileage warranty (available for up to two years), further reinforcing the idea that “You’ll Never Want to Stop Driving” (or need to). In another interesting take, the creative uses the car as a comedic character or prop in the commercial. KBS Quote: “BMW drivers are known for their extreme love of driving. So it only makes sense that unlimited driving would lead to a more humorous and eccentric place." Socrates Papazoglou, Group Business Director The spots will run across broadcast & digital channels. |
Tipo de Mídia | Televisão |
Comprimento | |
Produção musical | Extreme Music |
Company Name | Sound Lounge |
Chief Creative Officer | Patrick Scissons |
Director executivo criativo | Chris Polychronopoulos |
Group Creative Director | Frank Cartagena |
Group Creative Director | Sam Shepherd |
Director de arte | John Hagerty |
Redator | Chris Wernikowski |
Redator | Fanny Josefsson |
Director de arte | Ilana Wolstein |
Chefe de produção | Madison Wharton |
Content Producer | Daniel Roversi |
Director of Business Affairs | Matthew Friday |
Brand Strategy Director | Steve Gorski |
Group Business Director | Socrates Papazoglou |
Supervisor de conta | Andrew Ames |
Integrated Producer | Miriam Hamarneh |
Produtora | Papazoglou |
Realizador | Eric Wareheim |
Director de fotografia | Toby Irwin |
Produtor executivo | Susanne Hargrove |
Produtor de linha | Bernard Rahill |
Empresa de produção | Beast Editorial |
Editor | Merritt Duff |
Produtor executivo | Melissa Lubin |
Producer | Jennifer Gothard |
Mixer | Tom Jucarone |
Producer | Alicia Rodgers |
Colorist | Tom Poole |
Produtor executivo | Stuart Robinson |