Titulo | Formula Songs |
Agência | J. Walter Thompson Brazil |
Campanha | Formula Songs |
Anunciante | Coca-Cola Company |
Marca | Sprite |
Data da primeira Transmissão/Publicação | 2018 |
Sector Empresarial | Bebidas carbonadas |
Filosofia | Sprite launched a new sugar-free formula in Brazil and wanted to advertise it to its target demographic: teens. But the problem was that they were all tense and busy trying to memorize dozens of other formulas they needed to know for the college admission test. Our challenge was to promote this new Sprite formula and release some of this pressure teens feel prior to the test, as suggested by the brand’s concept: RFRSH. The idea was to turn boring formulas the students had to know by heart into catchy songs that also helped promote Sprite’s new formula. To do that, we turned to YouTube and found 6 teachers that used music to help students memorize formulas for college admission tests and invited them to write and perform in the music videos with songs for the 7 formulas that were most frequently required in the last 10 years, according to data from Google. |
Tipo de Mídia | Rádio |
Comprimento | |
Executivo de contas | Marina Masiero |
Executivo de contas | Fabiana Santana |
Executivo de contas | Vivianne Santos |
Director de contas | Felipe Giacon |
Account Manager | Stefano Paduan |
Planning Director | Stella Pirani |
Planeador estratégico | Gisele Bambace |
Planeador estratégico | Erica Rigobello |
Diretor dos Negócios | Andre PB |
Diretor dos Negócios | Ana Hernandes |
Chief Creative Officer | Ricardo John |
Director executivo criativo | HUMBERTO Fernandez |
Director criativo | Ana Cavalcanti |
Director criativo | Gustavo Lacerda |
Redator | João Gandara |
Director de arte | Fernanda Sousa |
Director de arte | Felipe Porto |