TituloFormula Songs
Agência
Campanha Formula Songs
Anunciante Coca-Cola Company
Marca Sprite
Data da primeira Transmissão/Publicação 2018
Sector Empresarial Bebidas carbonadas
Filosofia Sprite launched a new sugar-free formula in Brazil and wanted to advertise it to its target demographic: teens. But the problem was that they were all tense and busy trying to memorize dozens of other formulas they needed to know for the college admission test.

Our challenge was to promote this new Sprite formula and release some of this pressure teens feel prior to the test, as suggested by the brand’s concept: RFRSH.

The idea was to turn boring formulas the students had to know by heart into catchy songs that also helped promote Sprite’s new formula. To do that, we turned to YouTube and found 6 teachers that used music to help students memorize formulas for college admission tests and invited them to write and perform in the music videos with songs for the 7 formulas that were most frequently required in the last 10 years, according to data from Google.
Tipo de Mídia Rádio
Comprimento
Executivo de contas
Executivo de contas
Executivo de contas
Director de contas
Account Manager
Planning Director
Planeador estratégico
Planeador estratégico
Diretor dos Negócios
Diretor dos Negócios
Chief Creative Officer
Director executivo criativo
Director criativo
Director criativo
Redator
Director de arte
Director de arte

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