TituloMore than 70%
Agência
Campanha More than 70%
Anunciante Instituto Azmina
Marca Instituto Azmina
Data da primeira Transmissão/Publicação 2017 / 8
Sector Empresarial Instituições, organizações não governamentais
História To question gender inequality on the platform, we invited millions of women to become cyber activists by creating a tool that outsmarts Facebook's algorithms. When you post pictures in sequence on social media, automatically, an album in mosaic form is created on the timeline. So, we used it to our advantage: by cutting a picture of a woman’s nipple in 4 pieces. The combination of the pictures formed an image of a breast that couldn't be censored by Facebook’s algorithms, creating the biggest digital “mass nipple protest” in the world.
Tipo de Mídia Viral
Comprimento
Chief Creative Officer
Director criativo
Director criativo
Director de arte
Redator

Outros Anúncios Desta Campanha