TituloChanges
Titulo (língua original)MUDANCAS
Agência
Campanha Changes
Anunciante Kiss FM
Marca Kiss FM
Data da primeira Transmissão/Publicação
Sector Empresarial Programas e canais de televisão e rádio
História Little changes can have big meaning – that’s what happened in the careers of many major rock stars. Inspired by their transformations, Kiss FM is in for a change, too: now, they’re broadcasting from 92.5. Created by AlmapBBDO, the campaign behind this transition makes it clear that changes can be more surprising than you might imagine – as long as you stay true to your essence. Inspired by real examples from music history, the short “Changes” runs through a few of the stories that changed rock forever. Like Queen, for example, when they fired the manager who didn’t believe in the potential of “Bohemian Rhapsody,” a song that became one of rock’s greatest hymns. In the end, “Changes” shows that, even from its new spot on the dial, Kiss FM remains as original as always.
Tipo de Mídia Interatividade
Comprimento
Chief Creative Officer
Director executivo criativo
Equipa criativa
Equipa criativa
Agency Liaison
Agency Liaison
Agency Liaison
Agency Liaison
RTV
RTV
Produção de som
Compositor
Liaison
Liaison
Coordinator
Voz

Outros Anúncios Desta Campanha