TituloLast Wishes
Agência
Campanha Kombi Last Wishes
Anunciante Volkswagen
Marca Volkswagen
PostedAgosto 2014
Sector Empresarial Furgonetas
História Volkswagen unveils touching documentary about the last wish of a Type 2 (VW Kombi): returning home
The film is the final part of a campaign that pays tribute to the world’s most famous van
The world’s last Type 2 (also known as Kombi) was produced in Brazil on December 2013. To pay tribute to this international icon, Volkswagen do Brasil launched a campaign created by advertisement agency AlmapBBDO, comprising print and digital media. Through magazines the automaker announced the “de-launching” of the model. On the Type 2 website – www.vw.com.br/kombi - users were invited to tell stories they had lived in a Kombi, and the van published a will including 15 last wishes. The final one was to return home and rejoin the family.
The film can be seen online at www.vw.com.br/kombi, and is the last piece of an ad campaign that began on September 2013. Images of the road are mixed with the car’s memories and with stories collected through the website. Among them are Bob Hieronimous tale of having painted the legendary Woodstock Type 2, turning the model into an icon of the counterculture movement in the 60’s and 70’s. Towards the end of the film, the car finally returns home and meets its family, fulfilling the last wish as written in the will.
On the road
The documentary took six months in the making. The film gathers scenes from people who went through special moments with a Type 2, going from Owings Mills, in the suburbs of Baltimore (USA) – where designer Bob Hieronimous receives a gift from the car –, all the way across the ocean to Amsfort, in the Netherlands, where the Kombi meets its brother Ben Pon Jr. before finally leaving. The soundtrack was composed by Lucas Lima.
Besides this final film, six other brief documentaries were produced and posted at the website, showing other final wishes that came true. Five of them were directed by Judith Belfer and one by Fernando Gronstein Andrade. 
Tipo de Mídia Interatividade
Comprimento
Partner / General Creative Director
Director criativo
Director criativo
Digital Creative Director
Digital Creative Director
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa
Produtora Spray Filmes
Produtor executivo
Realizador
Director de fotografia
Empresa de design sonoro
Empresa de design sonoro
Editor
Pós produção Boson Post
RTV
RTV
RTV
RTV
RTV
UX Designer
UX Designer
Project Manager
Produtora
Fotógrafo
Art Buyer
Art Buyer
Graphic Production
Partner / Director of Client Services & Management
Director de contas
Director de contas
Supervisor de conta
Executivo de contas
Account Trainee
Partner / General Planning Director
Diretor de Planejamento Estratégico
Planeador estratégico
Planeador estratégico
Planeador estratégico
Planeador estratégico
Director de media
Director de media
Director de media
Media (Agency side)
Media (Agency side)
Media (Agency side)
Media (Agency side)
Contribuição do anunciante
Contribuição do anunciante
Contribuição do anunciante
Contribuição do anunciante

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