TituloVolkswagen Hotsite
Agência
Campanha Volkswagen imported models hotsite
Anunciante Volkswagen
Marca Volkswagen
Data da primeira Transmissão/Publicação
Sector Empresarial Aluguer de automóveis e veículos
Filosofia Volkswagen launches hotsite with imported models
The factory’s space on the Internet directed to the Premium Range of vehicles was created by AlmapBBDO
Aligned with the modern behavior that values technology and innovation, Volkswagen airs a hotsite (http://www.premium.vw.com.br/ or www.vw.com.br/premium) directed to imported vehicles, highlighting the launches. The new Touareg, Passat and Passat Variant are the first models available for the site visitor to try out, with access to over 130 pictures of the vehicles’ factory items, besides images of the vehicles in different environments.
With the proposal of introducing the cars in an interesting way, the hotsite brings a fast menu showing each one separately and the main items, as well as eight videos explaining how a few features work or the cars’ performance. It is also possible to view the cars through a conceptual conveyor, bringing them in the form of geometric figures.
As differentials, a mobile version of the site that works on any cell phone and is on the air already with the same attributes for the PC and Mac versions, besides two ads for iPad, which will be published in the iPad version of Exame and GQ magazines. For this launch, AlmapBBDO also developed an online campaign, which will be aired until July 31.
Social networks are also part of the divulgement strategy, since the visitor can enjoy pictures and the hotsite itself, besides twitting features and characteristics of the cars.
Spec sheet: hotsite
Advertiser: Volkswagen
Product: New Touareg, New Passat and New Passat Variant
Creative Director: Luiz Sanches
Creative Co-Directors: Luciana Haguiara; Sandro Rosa
Art Directors: Tiago Marcondes; Bruno Guimarães
Copywriters: Marcelo Pignatari, Raphael Valenti
Programming: On Interactive
Motion Design: On Interactive
Sound Design: Golden Sounds Factory
Information Architecture: Luis Felipe Fernandes
Technology Director: Fernando Boniotti
Account Executives: Vanessa Previero, Leilaini Holdorf, Aline Carreta Macedo, Rodrigo Falcão, Malu de Godoi
Planning: Cintia Gonçalves, Sérgio Katz
Approval: Herlander Zola, Ana Paula Lobão e Fabio Souza. 
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