Richard is a senior lecturer in marketing communications and political communication at Bournemouth University. He teaches a range of subjects at both undergraduate and Masters level. He holds a PhD from the London School of Economics on the meanings of choice. His research to date has focused on political advertising, consumer choice and how consumer culture and civic culture inter-relate. He has published in a range of international journals and has edited three books; the latest is a critical investigation of higher education.
Cliff Van Wyk is Senior Lecturer in Advertising at Bournemouth University, with special emphasis on Strategic Planning and Applied Creativity. Cliff spent 30 years in advertising and marketing consultancy in various parts of the world, prior to joining Bournemouth University in 2006. He has worked for, and with, some of the world’s leading agencies and marketers, such as Lintas, Lowe Worldwide, Unilever, Nestle, Coca-Cola, Dulux, 3M, Mercedes-Benz, HSBC and IBM. He has delivered papers at major international conferences (Global Diversity, Age Matters, Brand Activation) and is actively involved with several industry bodies. Over the past five years, Cliff has guest lectured (and run bootcamps and practical workshops) in Spain, Argentina, South Africa and the Netherlands. He has also served as a judge in several advertising and creative award programmes.