| Titulo | TINA x EMA : THE LOVE-HATE RELATIONSHIP EXPERIENCE |
| Agência | Paris II - Pantheon-Assas University |
| Posted | Novembro 2016 |
| História | Campaign name: TINA x EMA : THE LOVE-HATE RELATIONSHIP EXPERIENCE Campaign summary Our campaign aims at raising awareness on all the benefits of online advertising thanks to an adapted pedagogical approach. As the youngsters have no particular interest for such educative content, we will attract them thanks to an online experience using their codes and playing on major Internet trends (trolling, storytelling,clashes, online intimacy). This online experience begins with some love-hate relationship clashes on Facebook. Then, goesthrough a metaphorical interactive YouTube video that attracts and leads Internet users to ourpedagogical platform on which they figure out the parallels.#weforfreecontent |