| Titulo | Why did you learn to drive? |
| Agência | Publicis Buenos Aires |
| Campanha | Why did you learn to drive? |
| Anunciante | Renault |
| Marca | Renault Fluence GT2 |
| Data da primeira Transmissão/Publicação | 2016 / 9 |
| Sector Empresarial | Automóveis |
| Legenda | Get back to driving |
| Filosofia | The TV spot highlights the emotional aspects of driving instead of the functional aspects. |
| Problema | "In many ways, driving became somewhat repetitive, going from one place to another and nothing else. We were interested in changing this so unattractive approach and remember that driving can be fun, full of feelings and emotions, especially when you have an impressive machine like this car", said Fabio Mazia Creative Director of Publicis Buenos Aires. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Produtora | Landia |
| Director executivo criativo | Fabio Mazia |
| Director de arte | Sebastian BERETTA |
| Equipa criativa | Sebastián Visco |
| Equipa criativa | Ezequiel Orlandi |
| Equipa criativa | Juan Goldztein |
| Produtor executivo da agência | Patricia Abelenda |
| Producer | Ludmila Herms |
| Produtor executivo | Adrian D'Amario |
| Produtor de linha | Diego Dutil |
| Director de fotografia | Marcos Hastrup |
| Pós produção | Julian Lopez Coppola |
| Música | Pendex Music |
| Director de publicidade | Juan Mackintosh |
| Director de publicidade | Luis Muller |
| Director | JULI FERNANDEZ |