RKCR/Y&R has completed its senior management triumvirate by promoting Emily James to the role of Chief Strategy Officer.
Emily James, who was previously Head of Strategy at RKCR/Y&R, joins Chief Executive Officer Jon Sharpe and newly appointed Chief Creative Officer Jonathan Burley on the agency’s executive management team.
James, who reports to Sharpe, will oversee and lead the strategic vision for the agency. She will be replaced in the role of Head of Strategy by Tamsin Djaba who joined RKCR/Y&R as Strategy Partner earlier this year from Droja5 and previously was Head of Innovation at Fallon London.
James has worked at RKCR/Y&R for over ten years and has helped create award-winning campaigns for brands such as M&S, Virgin Atlantic and the BBC. She has Authored four award-winning IPA Effectiveness papers, including two Golds, for Virgin Atlantic and the Home Office, and two Silvers for Virgin Atlantic and TfL.
James first joined the agency as a Senior Planner and was promoted to Head of Strategy in 2010. Prior to RKCR/Y&R she was at TBWA\London, Walsh Trott Chick Smith and IMP and worked on brands including Abbey, Thomas Cook and Masterfoods.
Jon Sharpe, CEO: “Emily has a proven track record of effectiveness as evidenced by her multiple IPA Effectiveness Golds & Silvers. She has an uncanny understanding of human behavior, is truly entrepreneurial and innovative in her strategic thinking and has played a pivotal role in our recent run of new business wins”
Emily James said: “I've always been proud to be part of an agency that creates ideas that sit at the heart of British culture. To be part of a new line up that will take RKCR/Y&R to the next phase of that journey is hugely exciting.”
