The name change reflects and reinforces the relation between and strategic value of TEN’s editorial prowess; its content brands, such as MOTOR TREND, ROADKILL, and SURFER; its production capabilities; and the custom work StudioTEN creates for valued clients. StudioTEN continues to produce top-notch creative content for clients such as Honda, Dodge, Alfa Romeo, Ford, General Motors, VIZIO, and
Nike.
“TEN has built an industry-leading transmedia business model via original content development that’s rooted in an authentic editorial voice and amplified with the reach of our digital, video, and social media assets,” says TEN: The Enthusiast Network’s CEO Scott Dickey. “This allows brands to deeply engage with our passionate audiences at scale. The next evolution of StudioTEN is a vital component of realizing this vision.”
To head up the rebranded studio, TEN has tapped industry vet and executive producer Jerry Solomon as Managing Director. Solomon, one of the most preeminent and esteemed managing directors/executive producers in today’s
brand creation space, was previously the managing partner at Epoch Films, cofounding the company’s London office as well as the branded content company Dandelion. Recently, he collaborated with brothers Rick and Sandy Smolan to produce the award-winning documentary The Human Face of Big Data, which was financed by Cisco and SAP and debuted on PBS in February 2016.
Solomon also produced the Emmy-winning content/experiential piece “Love Has No Labels” for The Ad Council, a viral sensation with more than 125 million views. His additional career highlights include producing award-winning work for every major advertising show, most notably the Adweek campaign of the decade for Apple, “I’m a Mac.”
“I’m excited to be a part of the TEN family,” says Solomon. “The investment made in the facility and the talent toward creating a unique offering in the content space is what attracted me to this opportunity. I look forward to contributing not only to the success of StudioTEN but to the entire Enthusiast Network.”
