| Titulo | Lucy and Henry 3 |
| Agência | Forsman & Bodenfors Göteborg |
| Campanha | Lucy and Henry |
| Anunciante | Postnord Logistics |
| Marca | Postnord Logistics |
| Data da primeira Transmissão/Publicação | 2016 / 9 |
| Sector Empresarial | Indústria |
| História | To illustrate Postnord’s delivery service, this campaign depicts lovers Henry and Lucy, who keep trying to outdo one another with tokens of their love. When Henry sends a pebble from their day on the beach, Lucy responds with rocks “from which you can extract valuable minerals”. Lucy sends a scarf, Henry sends his clothes. When she sends him a lock of hair, he sends ALL his hair. The escalation ends when Lucy sends a collection of red objects, and he responds with 900 kilos of red meat. She dumps him, and sends back all his gifts via Postnord. |
| Filosofia | PostNord is the leading logistics company in the Nordics. And the perfect choice for the loving couple 'Lucy and Henry' and their long distance relationship. Thanks to PostNord´s logistics services, the couple can express their love in so many different ways. The brilliantly funny ads were created by Forsman & Bodenfors and directed by Bacon's Bart Timmer, and will run in Sweden, Denmark, Norway and Finland. |
| Tipo de Mídia | Televisão e Cinema |
| Comprimento | |
| Redator | Johan Holmström |
| Director de arte | Ted Mellström |
| Planner | Lars Friberg |
| Director de contas | Mehmaz Bejne |
| Designer | Axel Soderlund |
| Produtor | Magnus Kennhed |
| Account Manager | Lena Grundström |
| Editor | Robin Sive |
| Pós produção | Gangsters |
| Stylist | Johanna Borggren |
| Designer de produção | Catharina Nyqvist |
| Produtora | Bacon |
| Produtor | Sandra Sohlman |
| Produtor executivo | Ylva Axéll |
| Director de fotografia | Carl Nilsson |
| Realizador | Bart Timmer |